Sten Franke - CEO and Managing Director - ethority - Social Media Marketing  <meta name="generator" content="TYPO3 4.2 CMS" /> <meta name="DESCRIPTION" content="{$meta.description}" /> <meta name="KEYWORDS" content="{$meta.keywords}" /> <script type="text/javascript" src="typo3temp/javascript_a708894199.js"></script> <script type="text/javascript"> if ( window.twitterProfiles === undefined ){ var twitterProfiles = new Array();} twitterProfiles.push({ id: 'sten_ethority', max: 4, show_time: true, cache_period: 60, parse_urls: true, link_to_twitter: false, show_reload: false, path: 'typo3conf/ext/im_twitter_ajax/res/twitter.php' }); </script> <script src="typo3conf/ext/im_twitter_ajax/res/jquery-1.3.2.min.js" type="text/javascript"> </script> <script src="typo3conf/ext/im_twitter_ajax/res/jquery-linkize.js" type="text/javascript"> </script> <script src="typo3conf/ext/im_twitter_ajax/res/twitter.js" type="text/javascript"> </script> <link rel="stylesheet" href="typo3conf/ext/im_twitter_ajax/res/default.css" media="all" /> </head> <body> <div id="container">  <div id="sitemap"> <div class="inner" id="sitemap_inner"><ul class="first"><li><a href="home.html" onfocus="blurLink(this);">Home</a></li></ul><div class="sitemap_seperator"> </div><ul><li><a href="social-media-products.html" onfocus="blurLink(this);">Products</a><ul><li><a href="social-media-products/social-media-monitoring.html" onfocus="blurLink(this);">Monitoring</a></li><li><a href="social-media-products/social-media-research.html" onfocus="blurLink(this);">Research</a></li><li><a href="social-media-products/social-media-marketing-and-crm.html" onfocus="blurLink(this);">Marketing & CRM</a></li><li><a href="social-media-products/social-media-strategy-advisory.html" onfocus="blurLink(this);">Strategy & Advisory</a></li></ul></li></ul><div class="sitemap_seperator"> </div><ul><li><a href="industries.html" onfocus="blurLink(this);">Industries</a><ul><li><a href="industries/automotive-industry.html" onfocus="blurLink(this);">Automotive</a></li><li><a href="industries/entertainment-products-industry.html" onfocus="blurLink(this);">Entertainment Products</a></li><li><a href="industries/internet-brands-industry.html" onfocus="blurLink(this);">Internet Brands</a></li><li><a href="industries/telecommunications-industry.html" onfocus="blurLink(this);">Telecommunications</a></li><li><a href="industries/tourism-industry.html" onfocus="blurLink(this);">Tourism</a></li><li><a href="industries/banking-and-finance-industry.html" onfocus="blurLink(this);">Banking & Finance</a></li><li><a href="industries/fashion-industry.html" onfocus="blurLink(this);">Fashion</a></li><li><a href="industries/beauty-and-cosmetics-industry.html" onfocus="blurLink(this);">Beauty & Cosmetics</a></li><li><a href="industries/household-products-industry.html" onfocus="blurLink(this);">Household Products</a></li><li><a href="industries/insurance-industry.html" onfocus="blurLink(this);">Insurance</a></li><li><a href="industries/pharmaceutical-industry.html" onfocus="blurLink(this);">Pharmaceutical</a></li></ul></li></ul><div class="sitemap_seperator"> </div><ul><li><a href="social-media-studies.html" onfocus="blurLink(this);">Studies</a><ul><li><a href="social-media-studies/promibarometer-social-media.html" onfocus="blurLink(this);">Promibarometer</a></li><li><a href="social-media-studies/fmcg.html" onfocus="blurLink(this);">FMCG</a></li><li><a href="social-media-studies/startup-ranking-top-unternehmen.html" onfocus="blurLink(this);">Startup-Ranking</a></li><li><a href="social-media-studies/weinstudie-weine-in-social-media.html" onfocus="blurLink(this);">Weinstudie</a></li><li><a href="social-media-studies/brands-in-social-media-studie.html" onfocus="blurLink(this);">Brands in Social Media</a></li><li><a href="social-media-studies/crm-monitor-kundenzufriedenheit.html" onfocus="blurLink(this);">CRM-Monitor</a></li><li><a href="social-media-studies/sweets-studie.html" onfocus="blurLink(this);">Sweets Studie</a></li><li><a href="social-media-studies/us-wahlkampf-studie.html" onfocus="blurLink(this);">US-Wahlkampf Studie</a></li><li><a href="social-media-studies/ceo-reputation-studie.html" onfocus="blurLink(this);">CEO-Reputation Studie</a></li><li><a href="social-media-studies/social-network-study.html" onfocus="blurLink(this);">Social Netwok Study</a></li><li><a href="social-media-studies/reisestudie.html" onfocus="blurLink(this);">Reisestudie</a></li></ul></li></ul><div class="sitemap_seperator"> </div><ul><li><a href="company.html" onfocus="blurLink(this);">Company</a><ul><li><a href="company/about.html" onfocus="blurLink(this);">About</a></li><li><a href="company/career.html" onfocus="blurLink(this);">Career</a><ul><li><a href="company/career/praktikum-market-research-hh.html" onfocus="blurLink(this);">Praktikum Research (HH)</a></li><li><a href="company/career/praktikum-market-research-hh0.html" onfocus="blurLink(this);">Praktikum Research (M)</a></li><li><a href="company/career/praktikum-marketing-pr.html" onfocus="blurLink(this);">Praktikum Marketing (HH)</a></li></ul></li><li><a href="company/people-management-of-ethority.html" onfocus="blurLink(this);">People/Management</a><ul><li><a href="company/people-management-of-ethority/sten-franke.html" onfocus="blurLink(this);">Sten Franke</a></li><li><a href="company/people-management-of-ethority/benedikt-koehler.html" onfocus="blurLink(this);">Benedikt Köhler</a></li><li><a href="company/people-management-of-ethority/felix-fiek.html" onfocus="blurLink(this);">Felix Fiek</a></li><li><a href="company/people-management-of-ethority/susanne-habel.html" onfocus="blurLink(this);">Susanne Habel</a></li><li><a href="company/people-management-of-ethority/joern-jagdhuber.html" onfocus="blurLink(this);">Jörn Jagdhuber</a></li><li><a href="company/people-management-of-ethority/sabrina-panknin.html" onfocus="blurLink(this);">Sabrina Panknin</a></li></ul></li></ul></li></ul><div class="sitemap_seperator"> </div><ul><li><a href="contact/contact-us.html" onfocus="blurLink(this);">Contact</a><ul><li><a href="contact/contact-us.html?no_cache=1" onfocus="blurLink(this);">Contact us</a></li><li><a href="contact/location.html" onfocus="blurLink(this);">Location</a></li></ul></li></ul></div> </div>   <div id="topline">  <div id="main_top"> <div class="left"><a href="topnavigation/website.html" onfocus="blurLink(this);" class="button act"><span class="left"> </span><span class="center">Website</span><span class="right"> </span></a><a href="topnavigation/weblog.html" onfocus="blurLink(this);" class="button"><span class="left"> </span><span class="center">Weblog</span><span class="right"> </span></a><a href="topnavigation/social-media-newsroom.html" onfocus="blurLink(this);" class="button"><span class="left"> </span><span class="center">Social Media Newsroom</span><span class="right"> </span></a><a href="topnavigation/presse.html" onfocus="blurLink(this);" class="button"><span class="left"> </span><span class="center">Presse</span><span class="right"> </span></a></div> <div class="right"> <a href="javascript:$('#sitemap_inner').toggle('blind','',900);fixheights();" class="sitemap_button"><img src="fileadmin/templates/ethority_2009/img/bt_sitemap.gif" alt="Sitemap" /></a> <div class="seperator"> </div> <form name="searchform" action="suche.html" type="get" enctype="multipart/form-data"> <a href="javascript:document.searchform.submit();" class="searchbutton"><img src="fileadmin/templates/ethority_2009/img/bt_search.gif" alt="Suchen" /></a> <input type="text" name="tx_indexedsearch[sword]" class="search" value="Suchbegriff" onfocus="if(this.value==this.defaultValue){this.value='';}" onblur="if (this.value==''){this.value=this.defaultValue;}" /> </form> <div class="seperator"> </div> <div id="languageswitch"><a href="http://www.ethority.de/company/people-management-of-ethority/sten-franke.html" class="language"><img src="fileadmin/templates/ethority_2009/img/lang_de.gif" alt="" /></a><a href="http://www.ethority.net/company/people-management-of-ethority/sten-franke.html" class="language"><img src="fileadmin/templates/ethority_2009/img/lang_en.gif" alt="" /></a></div> </div> </div>  </div>   <div id="bg_verlauf">  <div id="header" class="center"> <div id="logo"><a href="#"><img src="fileadmin/templates/ethority_2009/img/logo.gif" alt="ethority Logox" /></a></div>  <div id="navi"> <div id="menuh"><ul><li><a href="home.html" onfocus="blurLink(this);">Home</a></li></ul><ul><li><a href="social-media-products.html" onfocus="blurLink(this);" class="top_parent">Products</a><ul><li><a href="social-media-products/social-media-monitoring.html" onfocus="blurLink(this);">Monitoring</a></li><li><a href="social-media-products/social-media-research.html" onfocus="blurLink(this);">Research</a></li><li><a href="social-media-products/social-media-marketing-and-crm.html" onfocus="blurLink(this);">Marketing & CRM</a></li><li><a href="social-media-products/social-media-strategy-advisory.html" onfocus="blurLink(this);">Strategy & Advisory</a></li></ul></li></ul><ul><li><a href="industries.html" onfocus="blurLink(this);" class="top_parent">Industries</a><ul><li><a href="industries/automotive-industry.html" onfocus="blurLink(this);">Automotive</a></li><li><a href="industries/entertainment-products-industry.html" onfocus="blurLink(this);">Entertainment Products</a></li><li><a href="industries/internet-brands-industry.html" onfocus="blurLink(this);">Internet Brands</a></li><li><a href="industries/telecommunications-industry.html" onfocus="blurLink(this);">Telecommunications</a></li><li><a href="industries/tourism-industry.html" onfocus="blurLink(this);">Tourism</a></li><li><a href="industries/banking-and-finance-industry.html" onfocus="blurLink(this);">Banking & Finance</a></li><li><a href="industries/fashion-industry.html" onfocus="blurLink(this);">Fashion</a></li><li><a href="industries/beauty-and-cosmetics-industry.html" onfocus="blurLink(this);">Beauty & Cosmetics</a></li><li><a href="industries/household-products-industry.html" onfocus="blurLink(this);">Household Products</a></li><li><a href="industries/insurance-industry.html" onfocus="blurLink(this);">Insurance</a></li><li><a href="industries/pharmaceutical-industry.html" onfocus="blurLink(this);">Pharmaceutical</a></li></ul></li></ul><ul><li><a href="social-media-studies.html" onfocus="blurLink(this);" class="top_parent">Studies</a><ul><li><a href="social-media-studies/promibarometer-social-media.html" onfocus="blurLink(this);">Promibarometer</a></li><li><a href="social-media-studies/fmcg.html" onfocus="blurLink(this);">FMCG</a></li><li><a href="social-media-studies/startup-ranking-top-unternehmen.html" onfocus="blurLink(this);">Startup-Ranking</a></li><li><a href="social-media-studies/weinstudie-weine-in-social-media.html" onfocus="blurLink(this);">Weinstudie</a></li><li><a href="social-media-studies/brands-in-social-media-studie.html" onfocus="blurLink(this);">Brands in Social Media</a></li><li><a href="social-media-studies/crm-monitor-kundenzufriedenheit.html" onfocus="blurLink(this);">CRM-Monitor</a></li><li><a href="social-media-studies/sweets-studie.html" onfocus="blurLink(this);">Sweets Studie</a></li><li><a href="social-media-studies/us-wahlkampf-studie.html" onfocus="blurLink(this);">US-Wahlkampf Studie</a></li><li><a href="social-media-studies/ceo-reputation-studie.html" onfocus="blurLink(this);">CEO-Reputation Studie</a></li><li><a href="social-media-studies/social-network-study.html" onfocus="blurLink(this);">Social Netwok Study</a></li><li><a href="social-media-studies/reisestudie.html" onfocus="blurLink(this);">Reisestudie</a></li></ul></li></ul><ul><li><a href="company.html" onfocus="blurLink(this);" class="top_parent">Company</a><ul><li><a href="company/about.html" onfocus="blurLink(this);">About</a></li><li><a href="company/career.html" onfocus="blurLink(this);" class="parent">Career</a><ul><li><a href="company/career/praktikum-market-research-hh.html" onfocus="blurLink(this);">Praktikum Research (HH)</a></li><li><a href="company/career/praktikum-market-research-hh0.html" onfocus="blurLink(this);">Praktikum Research (M)</a></li><li><a href="company/career/praktikum-marketing-pr.html" onfocus="blurLink(this);">Praktikum Marketing (HH)</a></li></ul></li><li><a href="company/people-management-of-ethority.html" onfocus="blurLink(this);" class="parent">People/Management</a><ul><li><a href="company/people-management-of-ethority/sten-franke.html" onfocus="blurLink(this);">Sten Franke</a></li><li><a href="company/people-management-of-ethority/benedikt-koehler.html" onfocus="blurLink(this);">Benedikt Köhler</a></li><li><a href="company/people-management-of-ethority/felix-fiek.html" onfocus="blurLink(this);">Felix Fiek</a></li><li><a href="company/people-management-of-ethority/susanne-habel.html" onfocus="blurLink(this);">Susanne Habel</a></li><li><a href="company/people-management-of-ethority/joern-jagdhuber.html" onfocus="blurLink(this);">Jörn Jagdhuber</a></li><li><a href="company/people-management-of-ethority/sabrina-panknin.html" onfocus="blurLink(this);">Sabrina Panknin</a></li></ul></li></ul></li></ul><ul class="right"><li><a href="contact/contact-us.html" onfocus="blurLink(this);" class="top_parent">Contact</a><ul><li><a href="contact/contact-us.html?no_cache=1" onfocus="blurLink(this);">Contact us</a></li><li><a href="contact/location.html" onfocus="blurLink(this);">Location</a></li></ul></li></ul></div> </div>  </div>     <a id="c963"></a>  <div class="csc-textpic csc-textpic-center csc-textpic-above"><div class="csc-textpic-imagewrap" style="width:902px;"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:902px;"><dt><img src="uploads/pics/konfi_big_01.jpg" width="902" height="272" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>      <div id="content_area"><div id="content_margin">  <a id="c94"></a> <div class="two_cols_bs"> <div class="col1">  <a id="c95"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Sten Franke</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c98"></a>  <div class="csc-textpic csc-textpic-left csc-textpic-above"><div class="csc-textpic-imagewrap"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:597px;"><dt><img src="uploads/pics/Franke_big.jpg" width="597" height="172" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c96"></a>  <div class="csc-header csc-header-n1"><h1 class="csc-firstHeader">CEO and Managing Director</h1></div>   <p class="bodytext">Sten Franke, der studierte Wirtschaftswissenschaftler und Managing Director von ethority, entwickelt bereits seit 1998 erfolgreich innovative Kommunikations- und Marketing-Strategien für national und global agierende Unternehmen. </p> <p class="bodytext">Als einer der Vorreiter im Bereich Social Media erkannte Sten Franke das Potenzial von WOM (Word of Mouth) für die Meinungsforschung und zur Positionierung von Marken und Produkten im World Wide Web. Er zählt zu den Pionieren in der Entwicklung semantischer Web-Monitoring-Systeme (gridmaster®) und dem Aufbau digitaler Reputation für Unternehmen. Neben Publikationen, Vorträgen und Engagements bei Veranstaltungen in den Themenbereichen Word of Mouth, Online Marketing sowie Markt- und Meinungsforschung wurden unter seiner Regie zahlreiche Studien zur Wahrnehmung von Marken und Produkten bzw. dem Nutzer- und Käuferverhalten in nutzergenerierten Medien (z.B. Blogs, Onlineforen, Communities, Social Networks, Videoportalen etc.) initiiert. Zudem ist Sten Franke als Vorsitzender des AK Social Media des BVDW (Bundesverband Digitale Wirtschaft) und Mitbegründer der Social Media Clubs in Hamburg und München maßgeblich an der Entwicklung neuer transparenter Online-Werbestandards sowie der Professionalisierung im Bereich Social Media Marketing beteiligt. <br /><br /> </p> <p class="bodytext"><b>Kontakt:</b><br />fon: 040 - 300 699 821<br />mail: <a href="javascript:linkTo_UnCryptMailto('ocknvq,uvgp0htcpmgBgvjqtkva0fg');">sten.franke(at)ethority.de</a><br />twitter: <a href="http://www.twitter.com/sten_ethority" title="Opens external link in new window" target="_blank" class="external-link-new-window">@sten_ethority</a><br />Xing: <a href="http://www.xing.com/profile/sten_franke" title="Opens external link in new window" target="_blank" class="external-link-new-window">Sten Franke</a></p>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><a href="contact/contact-us.html?no_cache=1" class="more"><span>Contact</span></a></div></div></div> </div></div></div>  </div> <div class="col2">  <a id="c1434"></a> <div class="box boxnoheight"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>ethority @ flickr</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c1435"></a>  <iframe src="http://www.flickr.com/photos/ethority/sets/72157622520999489/show/" width="100%" height="190px" style="border: none;" id="frame"></iframe>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><a href="http://www.flickr.com/ethority" target="_top" class="more"><span>more</span></a></div></div></div> </div></div></div>   <a id="c290"></a>   <div class="tx-imtwitterajax-pi1"> <div class="box sidebarbox"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Sten Franke @ twitter</span><span class="followme"><a href="http://twitter.com/sten_ethority" taget="_blank"><img src="/weblog/wp-content/themes/ethority_v2/img/followme.gif" alt="" /></a></span> </div></div></div></div> <div class="middle"> <div class="specialcontent innerspecial" id="sten_ethority"> <div class="twitter-timeline"> </div> <span class="tweetsLoad">loading tweets ...</span> </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"> <a href="http://twitter.com/sten_ethority" target="_blank" class="more"><span>more...</span></a> </div></div></div> </div></div></div> </div>    </div> </div>  </div></div>  </div>  </div>  <div id="footer"> <div class="footer_content">© 1998 – 2010 ethority GmbH & Co. KG - All Rights reserved – <a href="/impressum.html">Impressum</a></div> </div>   <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try{ var pageTracker = _gat._getTracker("UA-4500526-1"); pageTracker._trackPageview(); } catch(err) {}</script>  </body> </html>