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onfocus="blurLink(this);">Location</a></li></ul></li></ul></div> </div>  </div>     <a id="c1013"></a>  <div class="csc-textpic csc-textpic-center csc-textpic-above"><div class="csc-textpic-imagewrap" style="width:902px;"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:902px;"><dt><img src="uploads/pics/Industries_big_Kopie_08.jpg" width="902" height="272" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>      <div id="content_area"><div id="content_margin">  <a id="c716"></a> <div class="two_cols_bs"> <div class="col1">  <a id="c705"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Beauty & Cosmetics</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c717"></a>  <div class="csc-textpic csc-textpic-left csc-textpic-above"><div class="csc-textpic-imagewrap"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:597px;"><dt><img src="uploads/pics/cosmetics_01.jpg" width="597" height="172" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c707"></a>  <h3><span>Besonders preisintensive Anschaffungen werden mit anderen Nutzern in Social Media abgewogen </span></h3> <p class="bodytext">Kosmetik erfreut sich bei deutschen Konsumenten ungebrochener Beliebtheit. Auch im Krisenjahr 2009 konnten reichlich Pflegeprodukte an den Mann und die Frau gebracht werden. Während der Absatz in Drogerien und Parfümerien im schlimmsten Fall auf Vorjahresniveau blieb, entdeckten immer mehr Hersteller die Apotheke als zusätzlichen Absatzmarkt. Auch in der Kosmetik geht der Trend eindeutig zu den Naturprodukten. Nachhaltige und ressourcenschonende Produktion steht gerade bei der Körperpflege hoch im Kurs, da man sich von dieser eine allgemein bessere Verträglichkeit verspricht. Besondere Wachstumspotentiale liegen zudem in Spartenprodukten für trockene, empfindliche oder reifere Haut. </p> <p class="bodytext">Die Kosmetikbranche belegt mit einem Buzzanteil von 3,2% den achten Platz in der ethority <a href="social-media-studies/brands-in-social-media-studie.html" title="Opens internal link in current window" class="internal-link">"Brands in Social Media" Studie</a>. Spitzenreiter ist hier Nivea. Kosmetikprodukte werden häufig in Foren aber auch auf Blogs und Videoplattformen diskutiert, insbesondere preisintensive Anschaffungen werden mit anderen Nutzern in Social Media abgewogen. </p> <p class="bodytext">Umso naheliegender ist es für Unternehmen der Kosmetikbranche, mithilfe von Social Media Monitoring Tools wie dem gridmaster® System Informationen über die eigenen Kunden und solche, die es werden könnten einzuholen und daraufhin über die umfassenden Kommunikationskanäle, die das Social Web bietet in direkten Kontakt zu treten.</p>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><span></span></div></div></div> </div></div></div>  </div> <div class="col2">  <a id="c941"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Branchen-Facts</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c953"></a>  <div class="csc-textpic csc-textpic-left csc-textpic-above"><div class="csc-textpic-imagewrap"><dl class="csc-textpic-image csc-textpic-lastcol" style="width:295px;"><dt><img src="uploads/pics/top10_Kosmetik_website.jpg" width="295" height="172" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c942"></a>  <p class="bodytext"><b>Insgesamt über 250 Foren & Communities in deutscher Sprache</b> </p> <p class="bodytext"><b>Über 70.000 relevante Beiträge pro Tag</b> </p> <p class="bodytext"><b>Größte deutschsprachige Community mit ca. 25.000 Nutzern</b> </p> <p class="bodytext"><b>Über 3.000 relevante Blogbeiträge pro Tag</b> </p> <p class="bodytext"><b>Ca. 2.200 relevante Beiträge pro Woche auf Bewertungsportalen</b> </p> <p class="bodytext"><b>Offizielle Gilette Facebook Page mit 60.000 Mitgliedern</b> </p> <p class="bodytext"><b>Labello Fanpage auf Facebook.com mit ca. 500.000 Mitgliedern</b></p>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><span></span></div></div></div> </div></div></div>   <a id="c711"></a>   <div class="tx-imtwitterajax-pi1"> <div class="box sidebarbox"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Twitter-Feed</span><span class="followme"><a href="http://twitter.com/ethority" taget="_blank"><img src="/weblog/wp-content/themes/ethority_v2/img/followme.gif" alt="" /></a></span> </div></div></div></div> <div class="middle"> <div class="specialcontent innerspecial" id="ethority"> <div class="twitter-timeline"> </div> <span class="tweetsLoad">loading tweets ...</span> </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"> <a href="http://twitter.com/ethority" target="_blank" class="more"><span>more...</span></a> </div></div></div> </div></div></div> </div>    </div> </div>  </div></div>  </div>  </div>  <div id="footer"> <div class="footer_content">© 1998 – 2010 ethority GmbH & Co. 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