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onfocus="blurLink(this);">Location</a></li></ul></li></ul></div> </div>  </div>     <a id="c1015"></a>  <div class="csc-textpic csc-textpic-center csc-textpic-above"><div class="csc-textpic-imagewrap" style="width:902px;"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:902px;"><dt><img src="uploads/pics/Industries_big_Kopie_10.jpg" width="902" height="272" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>      <div id="content_area"><div id="content_margin">  <a id="c744"></a> <div class="two_cols_bs"> <div class="col1">  <a id="c733"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Insurance Industry</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c745"></a>  <div class="csc-textpic csc-textpic-left csc-textpic-above"><div class="csc-textpic-imagewrap"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:597px;"><dt><img src="uploads/pics/insurance_01.jpg" width="597" height="172" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c735"></a>  <h3>Die Leistungen der Versicherungen werden in erster Linie in Blogs thematisiert.</h3> <p class="bodytext">Privathaushalte ebenso wie Unternehmen müssen sich gegen die unterschiedlichsten Arten von Schadensfällen absichern. Da die Schadenswahrscheinlichkeiten, von denen letztendlich der Versicherungsbeitrag abhängt, von den jeweiligen Anbietern unterschiedlich berechnet wird, lohnt sich der Vergleich verschiedener Anbieter in jedem Fall. Zudem ist nicht jede Versicherung sinnvoll oder gar notwendig. Also viel Diskussionsstoff für die Kunden. </p> <p class="bodytext">Mit einem Brandbuzz-Anteil von 2,3% in der ethority <a href="social-media-studies/brands-in-social-media-studie.html" title="Opens internal link in current window" class="internal-link">"Brands in Social Media"- Studie</a> stehen Versicherungen auf dem zehnten Platz der Top-Ten. Ihre Leistungen werden in erster Line in Foren und Blogs unter die Lupe genommen, allen voran die Allianz. Durch Sponsoring-Aktivitäten sind Allianz und DEVK zudem auf einigen Videoplattformen präsent. </p> <p class="bodytext">Da Versicherungen den Kunden ein gewisses Maß an Sicherheit geben, sollten die Angebote verbraucherorientiert sein und an die Bedürfnisse angepasst werden. Diese Bedürfnisse sind bei einer eher auf Vertrauen basierenden Dienstleistung schwer greifbar. Die aus der Diversität der Versicherungen und aufgrund etwaiger Positiv- oder Negativerlebnisse resultierenden Diskussionen bieten einen Anknüpfungspunkt, um den Verbrauchern entgegenzukommen und deren Wahrnehmung zu erfassen. Nachfolgend beispielhaft dargestellt, ist einer unserer Cases aus der Versicherungsbranche.<br /><br /> </p> <h3>Case</h3> <p class="bodytext"><b>Ausgangslage:</b><br />Ein deutsches Versicherungsunternehmen beauftragte ethority, um die Verbrauchermeinungen über die eigene Marke und die zweier Wettbewerber besser kennenzulernen und für die Angebots-Optimierung zu nutzen. </p> <p class="bodytext"><b>Zielsetzung:</b><br />Das Gesprächsaufkommen in den Consumer Generated Media (Foren, Blogs, Bewertungsportale, Microblogging-Dienste und Social Networks) sollte evaluiert werden. Weiterhin war bei dem über mehrere Monate angesetzten Projekt eine monatliche Auswertung und Analyse zielführend. </p> <p class="bodytext"><b>Durchführung:</b><br />Die Verbrauchermeinungen wurden mit Hilfe der gridmaster® Technologie kontinuierlich in Echtzeit quantitativ erfasst, indem sie identifiziert und nach im Vorfeld festgelegten Kriterien klassifiziert wurden. Die ethority Research Spezialisten werteten die gefundenen Daten qualitativ aus, um dem Kunden die notwendigen Insights zur eigenen Marke und zu denen seiner Konkurrenten aufzuzeigen. </p> <p class="bodytext"><b>Ergebnisse:</b><br />Aufgrund der regelmäßigen Berichterstattung konnten dem Unternehmen Optimierungsansätze dargelegt werden, die ihm einen direkten Vorteil gegenüber den ebenfalls untersuchten Konkurrenten lieferten und einen neuen Aktionsrahmen boten.</p>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><span></span></div></div></div> </div></div></div>  </div> <div class="col2">  <a id="c945"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Branchen-Facts</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c958"></a>  <div class="csc-textpic csc-textpic-left csc-textpic-above"><div class="csc-textpic-imagewrap"><dl class="csc-textpic-image csc-textpic-lastcol" style="width:295px;"><dt><img src="uploads/pics/top10_versicherung_website.jpg" width="295" height="172" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c946"></a>  <p class="bodytext"><b>Insgesamt über 100 Foren & Communities in deutscher Sprache </b> </p> <p class="bodytext"><b>Über 5.000 relevante Beiträge pro Tag</b> </p> <p class="bodytext"><b>Top3 Foren zum Thema Versicherungen mit über 20.000 Mitgliedern</b> </p> <p class="bodytext"><b>Ca. 500 relevante Blogbeiträge pro Tag</b></p>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><span></span></div></div></div> </div></div></div>   <a id="c739"></a>   <div class="tx-imtwitterajax-pi1"> <div class="box sidebarbox"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Twitter-Feed</span><span class="followme"><a href="http://twitter.com/ethority" taget="_blank"><img src="/weblog/wp-content/themes/ethority_v2/img/followme.gif" alt="" /></a></span> </div></div></div></div> <div class="middle"> <div class="specialcontent innerspecial" id="ethority"> <div class="twitter-timeline"> </div> <span class="tweetsLoad">loading tweets ...</span> </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"> <a href="http://twitter.com/ethority" target="_blank" class="more"><span>more...</span></a> </div></div></div> </div></div></div> </div>    </div> </div>  </div></div>  </div>  </div>  <div id="footer"> <div class="footer_content">© 1998 – 2010 ethority GmbH & Co. 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