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csc-textpic-firstcol csc-textpic-lastcol" style="width:902px;"><dt><img src="uploads/pics/studies_big_04.jpg" width="902" height="272" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>      <div id="content_area"><div id="content_margin">  <a id="c402"></a> <div class="two_cols_bs"> <div class="col1">  <a id="c400"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Brands in Social Media Studie</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c412"></a>  <div class="csc-textpic csc-textpic-left csc-textpic-above"><div class="csc-textpic-imagewrap"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:596px;"><dt><img src="uploads/pics/brands_in_social_media_01.jpg" width="596" height="172" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c403"></a>  <h3> </h3> <h3><span>Marken im Bereich Automotive können den meisten Buzz auf sich vereinen: User aus dem Automotive nutzen das Web 2.0 zum aktiven Austausch über Fahrzeuge.</span></h3> <h4><span>Inhalt:</span></h4> <p class="bodytext">Die Studie Brands in Social Media ist in Kooperation mit dem BVDW, dem Hightext Verlag sowie der Frankfurter Allgemeinen Zeitung entstanden und zeigt, wie intensiv einzelne Brands im Umfeld der kosumentengenerierten Medien von Nutzern thematisiert werden.<br />Darüber hinaus gibt die Studie Aufschluss über die Verteilung der Online-Nutzergespräche auf den verschiedenen Social Media Plattformen. </p> <h4 style="text-align: justify;"><span>Erhebung: </span></h4><ul><li>Vollerhebung durch unternehmenseigene Monitoring-Technologie gridmaster</li><li>Untersuchungszeitraum: August 2008</li><li>Grundgesamtheit: 1.100.000 Konsumentenäußerungen zu 550 Marken aus 10 verschiedenen Kernbranchen</li><li>untersuchte Kanäle: Weblogs, Foren, Videoplattformen, Microblogging-Dienste und Social Networks</li></ul>    <a id="c526"></a>  <div style="width:425px;text-align:left" id="__ss_2267199"><a style="font:10px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/ethority1/ethority-brands-in-social-media-studie" title="ethority Studie - Brands In Social Media">ethority Studie - Brands In Social Media</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ethoritybrandsinsocialmediastudy-091018150024-phpapp02&stripped_title=ethority-brands-in-social-media-studie" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ethoritybrandsinsocialmediastudy-091018150024-phpapp02&stripped_title=ethority-brands-in-social-media-studie" 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class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:295px;"><dt><a href="company/people-management-of-ethority/sabrina-panknin.html"><img src="uploads/pics/panknin_13.jpg" width="295" height="172" border="0" alt="" /></a></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c901"></a>  <div class="csc-header csc-header-n1"><h1 class="csc-firstHeader">Sabrina Panknin</h1></div>   <h4><b>PR Managerin</b></h4> <p class="bodytext">fon: 040 - 300 699 833<br />mail: sabrina.panknin(at)ethority.de<br />twitter: <a href="http://www.twitter.com/sabrinapanknin" title="Opens external link in new window" target="_blank" class="external-link-new-window">@sabrinapanknin</a><br />Xing: <a href="http://www.xing.com/profile/sabrina_panknin" title="Opens external link in new window" target="_blank" class="external-link-new-window">Sabrina Panknin</a></p>   </div> </div> <div class="bottom"><div class="left_corner"><div 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