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csc-textpic-firstcol csc-textpic-lastcol" style="width:902px;"><dt><img src="uploads/pics/studies_big_01.jpg" width="902" height="272" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>      <div id="content_area"><div id="content_margin">  <a id="c335"></a> <div class="two_cols_bs"> <div class="col1">  <a id="c333"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Promibarometer - VIPs in Social Media</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c345"></a>  <div class="csc-textpic csc-textpic-center csc-textpic-above"><div class="csc-textpic-imagewrap" style="width:597px;"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:597px;"><dt><img src="uploads/pics/promi_01.jpg" width="597" height="172" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c336"></a>  <h3><span>Welcher Prominente wird im Netz am meisten gehyped? Welche Berühmtheit ist längst in Vergessenheit geraten? Mehr als 335.000 User-Meinungen sprechen eine deutliche Sprache</span>.</h3> <h4>Inhalt: </h4> <p class="bodytext">Das Promi-Buzz-Barometer von ethority mit Sueddeutsche.de, bunte.de und bild.de zeigt, wie intensiv internationale und nationale Prominente im Web 2.0 besprochen werden. Darüber hinaus gibt die Studie Aufschluss über die Tonalität der Promis, das heißt wie häufig sich User positiv, negativ oder neutral zu den untersuchten Personen äußern. </p> <h4>Erhebung: </h4><ul><li>Vollerhebung durch unternehmenseigene Monitoring-Technologie gridmaster</li><li>Untersuchungszeitraum: April 2009 & Mai bis August 2009</li><li>Grundgesamtheit: 130.000 Usermeinungen (1. Erhebung) & 225.000 Äußerungen (2. Erhebung) zu 245 Prominenten aus 7 Bereichen</li><li>untersuchte Kanäle: Foren & Weblogs</li></ul>    <a id="c584"></a>  <div style="width:425px;text-align:left" id="__ss_2267237"><a style="font:10px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/ethority1/ethority-promibarometer-vips-in-social-media-studie" title="ethority Promibarometer - VIPs In Social Media">ethority Promibarometer - VIPs In Social Media</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ethoritypromibarometervipsinsocialmediastudy-091018151205-phpapp01&stripped_title=ethority-promibarometer-vips-in-social-media-studie" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ethoritypromibarometervipsinsocialmediastudy-091018151205-phpapp01&stripped_title=ethority-promibarometer-vips-in-social-media-studie" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/ethority1">ethority</a>.</div></div>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><span></span></div></div></div> </div></div></div>  </div> <div class="col2">  <a id="c884"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Ihre Ansprechpartnerin für Studien</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c885"></a>  <div class="csc-textpic csc-textpic-left csc-textpic-above"><div class="csc-textpic-imagewrap"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:295px;"><dt><a href="company/people-management-of-ethority/sabrina-panknin.html"><img src="uploads/pics/panknin_08.jpg" width="295" height="172" border="0" alt="" /></a></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c886"></a>  <div class="csc-header csc-header-n1"><h1 class="csc-firstHeader">Sabrina Panknin</h1></div>   <h4><b>PR Managerin</b></h4> <p class="bodytext">fon: 040 - 300 699 833<br />mail: sabrina.panknin(at)ethority.de<br />twitter: <a href="http://www.twitter.com/sabrinapanknin" title="Opens external link in new window" target="_blank" class="external-link-new-window">@sabrinapanknin</a><br />Xing: <a href="http://www.xing.com/profile/sabrina_panknin" title="Opens external link in new window" target="_blank" class="external-link-new-window">Sabrina Panknin</a></p>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><a href="contact/contact-us.html?no_cache=1" class="more"><span>Contact</span></a></div></div></div> </div></div></div>   <a id="c340"></a>   <div class="tx-imtwitterajax-pi1"> <div class="box sidebarbox"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Twitter-Feed</span><span class="followme"><a href="http://twitter.com/ethority" taget="_blank"><img src="/weblog/wp-content/themes/ethority_v2/img/followme.gif" alt="" /></a></span> </div></div></div></div> <div class="middle"> <div class="specialcontent innerspecial" id="ethority"> <div class="twitter-timeline"> </div> <span class="tweetsLoad">loading tweets ...</span> </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"> <a href="http://twitter.com/ethority" target="_blank" class="more"><span>more...</span></a> </div></div></div> </div></div></div> </div>    </div> </div>  </div></div>  </div>  </div>  <div id="footer"> <div class="footer_content">© 1998 – 2010 ethority GmbH & Co. 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