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style="width:902px;"><dt><img src="uploads/pics/studies_big_10.jpg" width="902" height="272" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>      <div id="content_area"><div id="content_margin">  <a id="c848"></a> <div class="two_cols_bs"> <div class="col1">  <a id="c837"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Reisestudie - Reiseziele und Trends der Social Media Nutzer</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c849"></a>  <div class="csc-textpic csc-textpic-left csc-textpic-above"><div class="csc-textpic-imagewrap"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:597px;"><dt><img src="uploads/pics/reise_01.jpg" width="597" height="172" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c839"></a>  <h3> <p>Social Media Buzz und Nutzermeinungen lassen erkennen: Der Familienurlaub in deutschen Landen ist der Reisetrend im Web 2.0</p> </h3> <h4><b>Inhalt:</b></h4> <p class="bodytext">In der selbstinitiierten Reisestudie - Reiseziele und Trends der Social Media Nutzer wurden die beliebtesten Themen und Destinationen in deutschsprachigen Blogs und Foren untersucht. Neben dem Gesprächsaufkommen zu verschiedenen Reiseländern (Italien, Deutschland etc.) und Regionen wurden auch Nutzermeinungen über die Reise- (Kreuzfahrt, Pauschalreise, Städtereise usw.) und Buchungsarten ausgewertet, um so aktuelle Trends für die Reisesaison 2008 abbilden zu können. </p> <h4><b>Erhebung:</b></h4><div class="indent"><ul><li>Vollerhebung durch unternehmenseigene Monitoring-Technologie gridmaster</li><li>Untersuchungszeitraum: März 2008</li><li>Grundgesamtheit: 5.000 Nutzermeinungen</li><li>untersuchte Kanäle: Weblogs und Foren</li></ul></div>    <a id="c850"></a>  <div style="width:425px;text-align:left" id="__ss_2267256"><a style="font:10px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/ethority1/ethority-reisestudie-reiseziele-und-trends-der-social-media-nutzer" title="ethority Reisestudie - Reiseziele und Trends der Social Media Nutzer">ethority Reisestudie - Reiseziele und Trends der Social Media Nutzer</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ethorityreisestudiereisezieleundtrendsdersocialmedianutzerstudy-091018151841-phpapp01&stripped_title=ethority-reisestudie-reiseziele-und-trends-der-social-media-nutzer" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ethorityreisestudiereisezieleundtrendsdersocialmedianutzerstudy-091018151841-phpapp01&stripped_title=ethority-reisestudie-reiseziele-und-trends-der-social-media-nutzer" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/ethority1">ethority</a>.</div></div>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><span></span></div></div></div> </div></div></div>  </div> <div class="col2">  <a id="c919"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Ihre Ansprechpartnerin für Studien</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c920"></a>  <div class="csc-textpic csc-textpic-left csc-textpic-above"><div class="csc-textpic-imagewrap"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:295px;"><dt><a href="company/people-management-of-ethority/sabrina-panknin.html"><img src="uploads/pics/panknin_19.jpg" width="295" height="172" border="0" alt="" /></a></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c921"></a>  <div class="csc-header csc-header-n1"><h1 class="csc-firstHeader">Sabrina Panknin</h1></div>   <h4><b>PR Managerin</b></h4> <p class="bodytext">fon: 040 - 300 699 833<br />mail: sabrina.panknin(at)ethority.de<br />twitter: <a href="http://www.twitter.com/sabrinapanknin" title="Opens external link in new window" target="_blank" class="external-link-new-window">@sabrinapanknin</a><br />Xing: <a href="http://www.xing.com/profile/sabrina_panknin" title="Opens external link in new window" target="_blank" class="external-link-new-window">Sabrina Panknin</a></p>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><a href="contact/contact-us.html?no_cache=1" class="more"><span>Contact</span></a></div></div></div> </div></div></div>   <a id="c843"></a>   <div class="tx-imtwitterajax-pi1"> <div class="box sidebarbox"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Twitter-Feed</span><span class="followme"><a href="http://twitter.com/ethority" taget="_blank"><img src="/weblog/wp-content/themes/ethority_v2/img/followme.gif" alt="" /></a></span> </div></div></div></div> <div class="middle"> <div class="specialcontent innerspecial" id="ethority"> <div class="twitter-timeline"> </div> <span class="tweetsLoad">loading tweets ...</span> </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"> <a href="http://twitter.com/ethority" target="_blank" class="more"><span>more...</span></a> </div></div></div> </div></div></div> </div>    </div> </div>  </div></div>  </div>  </div>  <div id="footer"> <div class="footer_content">© 1998 – 2010 ethority GmbH & Co. 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