International Social Network Study - ethority - Social Media Marketing  <meta name="generator" content="TYPO3 4.2 CMS" /> <meta name="DESCRIPTION" content="Die ethority GmbH & Co. KG hat in Kooperation mit namhaften Medienpartnern Studien zu diversen Themen, Branchen und Industriezweigen durchgeführt. Eine Studie befasste sich mit International Social Networks." /> <meta name="KEYWORDS" content="Social Media Monitoring,Social Media Marketing,Social Media Research,Social Media Strategy,Web 2.0 Advisory,Brand Affinity Specialist,Monitoring in Echtzeit,Internet Marktforschung,Online Research,Web 2.0 Marktforschung,Web 2.0 Marketing" /> <script type="text/javascript" src="typo3temp/javascript_a708894199.js"></script> <script type="text/javascript"> if ( window.twitterProfiles === undefined ){ var twitterProfiles = new Array();} twitterProfiles.push({ id: 'ethority', max: 3, show_time: true, cache_period: 60, parse_urls: true, link_to_twitter: false, show_reload: false, path: 'typo3conf/ext/im_twitter_ajax/res/twitter.php' }); </script> <script src="typo3conf/ext/im_twitter_ajax/res/jquery-1.3.2.min.js" type="text/javascript"> </script> <script src="typo3conf/ext/im_twitter_ajax/res/jquery-linkize.js" type="text/javascript"> </script> <script src="typo3conf/ext/im_twitter_ajax/res/twitter.js" type="text/javascript"> </script> <link rel="stylesheet" href="typo3conf/ext/im_twitter_ajax/res/default.css" media="all" /> </head> <body> <div id="container">  <div id="sitemap"> <div class="inner" id="sitemap_inner"><ul class="first"><li><a href="home.html" onfocus="blurLink(this);">Home</a></li></ul><div class="sitemap_seperator"> </div><ul><li><a href="social-media-products.html" onfocus="blurLink(this);">Products</a><ul><li><a href="social-media-products/social-media-monitoring.html" onfocus="blurLink(this);">Monitoring</a></li><li><a href="social-media-products/social-media-research.html" onfocus="blurLink(this);">Research</a></li><li><a href="social-media-products/social-media-marketing-and-crm.html" onfocus="blurLink(this);">Marketing & CRM</a></li><li><a href="social-media-products/social-media-strategy-advisory.html" onfocus="blurLink(this);">Strategy & Advisory</a></li></ul></li></ul><div class="sitemap_seperator"> </div><ul><li><a href="industries.html" onfocus="blurLink(this);">Industries</a><ul><li><a href="industries/automotive-industry.html" onfocus="blurLink(this);">Automotive</a></li><li><a href="industries/entertainment-products-industry.html" onfocus="blurLink(this);">Entertainment Products</a></li><li><a href="industries/internet-brands-industry.html" onfocus="blurLink(this);">Internet Brands</a></li><li><a href="industries/telecommunications-industry.html" onfocus="blurLink(this);">Telecommunications</a></li><li><a href="industries/tourism-industry.html" onfocus="blurLink(this);">Tourism</a></li><li><a href="industries/banking-and-finance-industry.html" onfocus="blurLink(this);">Banking & Finance</a></li><li><a href="industries/fashion-industry.html" onfocus="blurLink(this);">Fashion</a></li><li><a href="industries/beauty-and-cosmetics-industry.html" onfocus="blurLink(this);">Beauty & Cosmetics</a></li><li><a href="industries/household-products-industry.html" onfocus="blurLink(this);">Household Products</a></li><li><a href="industries/insurance-industry.html" onfocus="blurLink(this);">Insurance</a></li><li><a href="industries/pharmaceutical-industry.html" onfocus="blurLink(this);">Pharmaceutical</a></li></ul></li></ul><div class="sitemap_seperator"> </div><ul><li><a href="social-media-studies.html" onfocus="blurLink(this);">Studies</a><ul><li><a href="social-media-studies/promibarometer-social-media.html" onfocus="blurLink(this);">Promibarometer</a></li><li><a href="social-media-studies/fmcg.html" onfocus="blurLink(this);">FMCG</a></li><li><a href="social-media-studies/startup-ranking-top-unternehmen.html" onfocus="blurLink(this);">Startup-Ranking</a></li><li><a href="social-media-studies/weinstudie-weine-in-social-media.html" onfocus="blurLink(this);">Weinstudie</a></li><li><a href="social-media-studies/brands-in-social-media-studie.html" onfocus="blurLink(this);">Brands in Social Media</a></li><li><a href="social-media-studies/crm-monitor-kundenzufriedenheit.html" onfocus="blurLink(this);">CRM-Monitor</a></li><li><a href="social-media-studies/sweets-studie.html" onfocus="blurLink(this);">Sweets Studie</a></li><li><a href="social-media-studies/us-wahlkampf-studie.html" onfocus="blurLink(this);">US-Wahlkampf Studie</a></li><li><a href="social-media-studies/ceo-reputation-studie.html" onfocus="blurLink(this);">CEO-Reputation Studie</a></li><li><a href="social-media-studies/social-network-study.html" onfocus="blurLink(this);">Social Netwok Study</a></li><li><a href="social-media-studies/reisestudie.html" onfocus="blurLink(this);">Reisestudie</a></li></ul></li></ul><div class="sitemap_seperator"> </div><ul><li><a href="company.html" onfocus="blurLink(this);">Company</a><ul><li><a href="company/about.html" onfocus="blurLink(this);">About</a></li><li><a href="company/career.html" onfocus="blurLink(this);">Career</a><ul><li><a href="company/career/praktikum-market-research-hh.html" onfocus="blurLink(this);">Praktikum Research (HH)</a></li><li><a href="company/career/praktikum-market-research-hh0.html" onfocus="blurLink(this);">Praktikum Research (M)</a></li><li><a href="company/career/praktikum-marketing-pr.html" onfocus="blurLink(this);">Praktikum Marketing (HH)</a></li></ul></li><li><a href="company/people-management-of-ethority.html" onfocus="blurLink(this);">People/Management</a><ul><li><a href="company/people-management-of-ethority/sten-franke.html" onfocus="blurLink(this);">Sten Franke</a></li><li><a href="company/people-management-of-ethority/benedikt-koehler.html" onfocus="blurLink(this);">Benedikt Köhler</a></li><li><a href="company/people-management-of-ethority/felix-fiek.html" onfocus="blurLink(this);">Felix Fiek</a></li><li><a href="company/people-management-of-ethority/susanne-habel.html" onfocus="blurLink(this);">Susanne Habel</a></li><li><a href="company/people-management-of-ethority/joern-jagdhuber.html" onfocus="blurLink(this);">Jörn Jagdhuber</a></li><li><a href="company/people-management-of-ethority/sabrina-panknin.html" onfocus="blurLink(this);">Sabrina Panknin</a></li></ul></li></ul></li></ul><div class="sitemap_seperator"> </div><ul><li><a href="contact/contact-us.html" onfocus="blurLink(this);">Contact</a><ul><li><a href="contact/contact-us.html?no_cache=1" onfocus="blurLink(this);">Contact us</a></li><li><a href="contact/location.html" onfocus="blurLink(this);">Location</a></li></ul></li></ul></div> </div>   <div id="topline">  <div id="main_top"> <div class="left"><a href="topnavigation/website.html" onfocus="blurLink(this);" class="button act"><span class="left"> </span><span class="center">Website</span><span class="right"> </span></a><a href="topnavigation/weblog.html" onfocus="blurLink(this);" class="button"><span class="left"> </span><span class="center">Weblog</span><span class="right"> </span></a><a href="topnavigation/social-media-newsroom.html" onfocus="blurLink(this);" class="button"><span class="left"> </span><span class="center">Social Media Newsroom</span><span class="right"> </span></a><a href="topnavigation/presse.html" onfocus="blurLink(this);" class="button"><span class="left"> </span><span class="center">Presse</span><span class="right"> </span></a></div> <div class="right"> <a href="javascript:$('#sitemap_inner').toggle('blind','',900);fixheights();" class="sitemap_button"><img src="fileadmin/templates/ethority_2009/img/bt_sitemap.gif" alt="Sitemap" /></a> <div class="seperator"> </div> <form name="searchform" action="suche.html" type="get" enctype="multipart/form-data"> <a href="javascript:document.searchform.submit();" class="searchbutton"><img src="fileadmin/templates/ethority_2009/img/bt_search.gif" alt="Suchen" /></a> <input type="text" name="tx_indexedsearch[sword]" class="search" value="Suchbegriff" onfocus="if(this.value==this.defaultValue){this.value='';}" onblur="if (this.value==''){this.value=this.defaultValue;}" /> </form> <div class="seperator"> </div> <div id="languageswitch"><a href="http://www.ethority.de/social-media-studies/social-network-study.html" class="language"><img src="fileadmin/templates/ethority_2009/img/lang_de.gif" alt="" /></a><a href="http://www.ethority.net/social-media-studies/social-network-study.html" class="language"><img src="fileadmin/templates/ethority_2009/img/lang_en.gif" alt="" /></a></div> </div> </div>  </div>   <div id="bg_verlauf">  <div id="header" class="center"> <div id="logo"><a href="#"><img src="fileadmin/templates/ethority_2009/img/logo.gif" alt="ethority Logox" /></a></div>  <div id="navi"> <div id="menuh"><ul><li><a href="home.html" onfocus="blurLink(this);">Home</a></li></ul><ul><li><a href="social-media-products.html" onfocus="blurLink(this);" class="top_parent">Products</a><ul><li><a href="social-media-products/social-media-monitoring.html" onfocus="blurLink(this);">Monitoring</a></li><li><a href="social-media-products/social-media-research.html" onfocus="blurLink(this);">Research</a></li><li><a href="social-media-products/social-media-marketing-and-crm.html" onfocus="blurLink(this);">Marketing & CRM</a></li><li><a href="social-media-products/social-media-strategy-advisory.html" onfocus="blurLink(this);">Strategy & Advisory</a></li></ul></li></ul><ul><li><a href="industries.html" onfocus="blurLink(this);" class="top_parent">Industries</a><ul><li><a href="industries/automotive-industry.html" onfocus="blurLink(this);">Automotive</a></li><li><a href="industries/entertainment-products-industry.html" onfocus="blurLink(this);">Entertainment Products</a></li><li><a href="industries/internet-brands-industry.html" onfocus="blurLink(this);">Internet Brands</a></li><li><a href="industries/telecommunications-industry.html" onfocus="blurLink(this);">Telecommunications</a></li><li><a href="industries/tourism-industry.html" onfocus="blurLink(this);">Tourism</a></li><li><a href="industries/banking-and-finance-industry.html" onfocus="blurLink(this);">Banking & Finance</a></li><li><a href="industries/fashion-industry.html" onfocus="blurLink(this);">Fashion</a></li><li><a href="industries/beauty-and-cosmetics-industry.html" onfocus="blurLink(this);">Beauty & Cosmetics</a></li><li><a href="industries/household-products-industry.html" onfocus="blurLink(this);">Household Products</a></li><li><a href="industries/insurance-industry.html" onfocus="blurLink(this);">Insurance</a></li><li><a href="industries/pharmaceutical-industry.html" onfocus="blurLink(this);">Pharmaceutical</a></li></ul></li></ul><ul><li><a href="social-media-studies.html" onfocus="blurLink(this);" class="top_parent">Studies</a><ul><li><a href="social-media-studies/promibarometer-social-media.html" onfocus="blurLink(this);">Promibarometer</a></li><li><a href="social-media-studies/fmcg.html" onfocus="blurLink(this);">FMCG</a></li><li><a href="social-media-studies/startup-ranking-top-unternehmen.html" onfocus="blurLink(this);">Startup-Ranking</a></li><li><a href="social-media-studies/weinstudie-weine-in-social-media.html" onfocus="blurLink(this);">Weinstudie</a></li><li><a href="social-media-studies/brands-in-social-media-studie.html" onfocus="blurLink(this);">Brands in Social Media</a></li><li><a href="social-media-studies/crm-monitor-kundenzufriedenheit.html" onfocus="blurLink(this);">CRM-Monitor</a></li><li><a href="social-media-studies/sweets-studie.html" onfocus="blurLink(this);">Sweets Studie</a></li><li><a href="social-media-studies/us-wahlkampf-studie.html" onfocus="blurLink(this);">US-Wahlkampf Studie</a></li><li><a href="social-media-studies/ceo-reputation-studie.html" onfocus="blurLink(this);">CEO-Reputation Studie</a></li><li><a href="social-media-studies/social-network-study.html" onfocus="blurLink(this);">Social Netwok Study</a></li><li><a href="social-media-studies/reisestudie.html" onfocus="blurLink(this);">Reisestudie</a></li></ul></li></ul><ul><li><a href="company.html" onfocus="blurLink(this);" class="top_parent">Company</a><ul><li><a href="company/about.html" onfocus="blurLink(this);">About</a></li><li><a href="company/career.html" onfocus="blurLink(this);" class="parent">Career</a><ul><li><a href="company/career/praktikum-market-research-hh.html" onfocus="blurLink(this);">Praktikum Research (HH)</a></li><li><a href="company/career/praktikum-market-research-hh0.html" onfocus="blurLink(this);">Praktikum Research (M)</a></li><li><a href="company/career/praktikum-marketing-pr.html" onfocus="blurLink(this);">Praktikum Marketing (HH)</a></li></ul></li><li><a href="company/people-management-of-ethority.html" onfocus="blurLink(this);" class="parent">People/Management</a><ul><li><a href="company/people-management-of-ethority/sten-franke.html" onfocus="blurLink(this);">Sten Franke</a></li><li><a href="company/people-management-of-ethority/benedikt-koehler.html" onfocus="blurLink(this);">Benedikt Köhler</a></li><li><a href="company/people-management-of-ethority/felix-fiek.html" onfocus="blurLink(this);">Felix Fiek</a></li><li><a href="company/people-management-of-ethority/susanne-habel.html" onfocus="blurLink(this);">Susanne Habel</a></li><li><a href="company/people-management-of-ethority/joern-jagdhuber.html" onfocus="blurLink(this);">Jörn Jagdhuber</a></li><li><a href="company/people-management-of-ethority/sabrina-panknin.html" onfocus="blurLink(this);">Sabrina Panknin</a></li></ul></li></ul></li></ul><ul class="right"><li><a href="contact/contact-us.html" onfocus="blurLink(this);" class="top_parent">Contact</a><ul><li><a href="contact/contact-us.html?no_cache=1" onfocus="blurLink(this);">Contact us</a></li><li><a href="contact/location.html" onfocus="blurLink(this);">Location</a></li></ul></li></ul></div> </div>  </div>     <a id="c1026"></a>  <div class="csc-textpic csc-textpic-center csc-textpic-above"><div class="csc-textpic-imagewrap" style="width:902px;"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:902px;"><dt><img src="uploads/pics/studies_big_09.jpg" width="902" height="272" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>      <div id="content_area"><div id="content_margin">  <a id="c485"></a> <div class="two_cols_bs"> <div class="col1">  <a id="c483"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>International Social Network Study</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c495"></a>  <div class="csc-textpic csc-textpic-left csc-textpic-above"><div class="csc-textpic-imagewrap"><dl class="csc-textpic-image csc-textpic-lastcol" style="width:597px;"><dt><img src="uploads/pics/weltkarte_boxes_01.jpg" width="597" height="172" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c486"></a>  <h3> <p>Nicht nur in, sondern auch über Social Networks wird diskutiert: 44.400 international erhobene und ausgewertete Usermeinungen stellen <i>Facebook</i> als international populärstes soziale Netzwerk heraus.</p> </h3> <h4 class="bodytext">Inhalt:</h4> <p class="bodytext">Der Fokus der im Mai 2008 veröffentlichten netnografischen Studie „Internationale Social Networks“ lag auf dem Buzz bezüglich der 100 größten Networks weltweit. Ziel der Untersuchung war es jedoch nicht nur das Gesamtgesprächsaufkommen zu messen, sondern auch Imagewerte der einzelnen Networks ableiten zu können. Ein weiterer Fokus lag auf der Analyse von Vermarktungsmöglichkeiten in den einzelnen Netzwerken bzw. der Akzeptanz der User von z.B. Widgets oder Bannern. Ebenso wurden die Social Networks auf ihre mobilen Nutzungsmöglichkeiten hin untersucht. </p> <h4 class="bodytext">Erhebung:</h4><ul><li>Vollerhebung durch unternehmenseigene Monitoring-Technologie gridmaster</li><li>Untersuchungsszeitraum: März/April 2008</li><li>Grundgesamtheit: 44.400 Usermeinungen Buzz in insgesamt acht verschiedenen Sprachen</li><li>Untersuchungsgegendstand: Buzz-Verteilung, Kommunikationskanäle, Themen sowie die Tonalität der Beiträge</li><li>untersuchte Kanäle: Weblogs und Foren </li></ul>    <a id="c592"></a>  <div style="width:425px;text-align:left" id="__ss_2267227"><a style="font:10px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/ethority1/ethority-international-social-network-study" title="ethority - International Social Network Studie">ethority - International Social Network Studie</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ethorityinternationalsocialnetworkstudy-091018150920-phpapp02&stripped_title=ethority-international-social-network-study" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ethorityinternationalsocialnetworkstudy-091018150920-phpapp02&stripped_title=ethority-international-social-network-study" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/ethority1">ethority</a>.</div></div>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><span></span></div></div></div> </div></div></div>  </div> <div class="col2">  <a id="c916"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Ihre Ansprechpartnerin für Studien</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c917"></a>  <div class="csc-textpic csc-textpic-left csc-textpic-above"><div class="csc-textpic-imagewrap"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:295px;"><dt><a href="company/people-management-of-ethority/sabrina-panknin.html"><img src="uploads/pics/panknin_18.jpg" width="295" height="172" border="0" alt="" /></a></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c918"></a>  <div class="csc-header csc-header-n1"><h1 class="csc-firstHeader">Sabrina Panknin</h1></div>   <h4><b>PR Managerin</b></h4> <p class="bodytext">fon: 040 - 300 699 833<br />mail: sabrina.panknin(at)ethority.de<br />twitter: <a href="http://www.twitter.com/sabrinapanknin" title="Opens external link in new window" target="_blank" class="external-link-new-window">@sabrinapanknin</a><br />Xing: <a href="http://www.xing.com/profile/sabrina_panknin" title="Opens external link in new window" target="_blank" class="external-link-new-window">Sabrina Panknin</a></p>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><a href="contact/contact-us.html?no_cache=1" class="more"><span>Contact</span></a></div></div></div> </div></div></div>   <a id="c490"></a>   <div class="tx-imtwitterajax-pi1"> <div class="box sidebarbox"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Twitter-Feed</span><span class="followme"><a href="http://twitter.com/ethority" taget="_blank"><img src="/weblog/wp-content/themes/ethority_v2/img/followme.gif" alt="" /></a></span> </div></div></div></div> <div class="middle"> <div class="specialcontent innerspecial" id="ethority"> <div class="twitter-timeline"> </div> <span class="tweetsLoad">loading tweets ...</span> </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"> <a href="http://twitter.com/ethority" target="_blank" class="more"><span>more...</span></a> </div></div></div> </div></div></div> </div>    </div> </div>  </div></div>  </div>  </div>  <div id="footer"> <div class="footer_content">© 1998 – 2010 ethority GmbH & Co. KG - All Rights reserved – <a href="/impressum.html">Impressum</a></div> </div>   <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try{ var pageTracker = _gat._getTracker("UA-4500526-1"); pageTracker._trackPageview(); } catch(err) {}</script>  </body> </html>