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href="company/people-management-of-ethority/felix-fiek.html" onfocus="blurLink(this);">Felix Fiek</a></li><li><a href="company/people-management-of-ethority/susanne-habel.html" onfocus="blurLink(this);">Susanne Habel</a></li><li><a href="company/people-management-of-ethority/joern-jagdhuber.html" onfocus="blurLink(this);">Jörn Jagdhuber</a></li><li><a href="company/people-management-of-ethority/sabrina-panknin.html" onfocus="blurLink(this);">Sabrina Panknin</a></li></ul></li></ul></li></ul><ul class="right"><li><a href="contact/contact-us.html" onfocus="blurLink(this);" class="top_parent">Contact</a><ul><li><a href="contact/contact-us.html?no_cache=1" onfocus="blurLink(this);">Contact us</a></li><li><a href="contact/location.html" onfocus="blurLink(this);">Location</a></li></ul></li></ul></div> </div>  </div>     <a id="c1019"></a>  <div class="csc-textpic csc-textpic-center csc-textpic-above"><div class="csc-textpic-imagewrap" style="width:902px;"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:902px;"><dt><img src="uploads/pics/studies_big_02.jpg" width="902" height="272" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>      <div id="content_area"><div id="content_margin">  <a id="c367"></a> <div class="two_cols_bs"> <div class="col1">  <a id="c365"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Startup-Ranking - Die Top 100 Unternehmen</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c377"></a>  <div class="csc-textpic csc-textpic-left csc-textpic-above"><div class="csc-textpic-imagewrap"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:597px;"><dt><img src="uploads/pics/startup_02.jpg" width="597" height="172" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c368"></a>  <h3 style="line-height: normal;"><b><span>Junge Internet-Startups bringen neuen Wind in das Social Web. 50.000 User küren die Social Shopping Plattform <i>DaWanda</i> mehrfach zum beliebtesten deutschen Startup.</span></b></h3> <p class="bodytext"><b>Inhalt:</b> </p> <p class="bodytext">Die ethority Startup Studie, in Zusammenarbeit mit der Wirtschaftswoche, untersuchte im Frühjahr 2009 Meinungsäußerungen zu 450 deutschen Startups. Der erhobene Imagewert stellt das Verhältnis der positiven und negativen Markennennungen zueinander dar. Setzt man dieses in Bezug zu dem pauschal ermittelten Buzz, erhält man eine bedeutende Einsicht über die Rolle und Größe der einzelnen Startups im deutschsprachigen Web 2.0: Während Spreadshirt und DaWanda einen deutlich positiven Buzz haben, liegt Schlusslicht StudiVZ sogar im negativen Bereich. </p> <p class="bodytext"><b>Erhebung:</b></p><ul style="margin-top: 0cm;" type="disc"><li>Vollerhebung durch unternehmenseigene Monitoring-Technologie gridmaster</li><li>Untersuchungszeitraum: 3 Erhebungen zwischen 2008 und 2009</li><li>Grundgesamtheit: 50.000 Usermeinungen </li><li>untersuchte Kanäle: deutschsprachige Foren und Weblogs</li><li>Auswertung von Buzzrate (Quantität der Nennungen) und Imagewerten (durch Berücksichtignung von Tonalitäten)<br /><br /></li></ul>    <a id="c586"></a>  <div style="width:425px;text-align:left" id="__ss_2267267"><a style="font:10px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/ethority1/ethority-startup-ranking-die-top-100-unternehmen" title="ethority Startup Ranking ">ethority Startup Ranking </a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ethoritystartuprankingdietop100unternehmenstudy-091018152120-phpapp01&stripped_title=ethority-startup-ranking-die-top-100-unternehmen" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ethoritystartuprankingdietop100unternehmenstudy-091018152120-phpapp01&stripped_title=ethority-startup-ranking-die-top-100-unternehmen" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/ethority1">ethority</a>.</div></div>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><span></span></div></div></div> </div></div></div>  </div> <div class="col2">  <a id="c893"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Ihre Ansprechpartnerin für Studien</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c894"></a>  <div class="csc-textpic csc-textpic-left csc-textpic-above"><div class="csc-textpic-imagewrap"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:295px;"><dt><a href="company/people-management-of-ethority/sabrina-panknin.html"><img src="uploads/pics/panknin_11.jpg" width="295" height="172" border="0" alt="" /></a></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c895"></a>  <div class="csc-header csc-header-n1"><h1 class="csc-firstHeader">Sabrina Panknin</h1></div>   <h4><b>PR Managerin</b></h4> <p class="bodytext">fon: 040 - 300 699 833<br />mail: sabrina.panknin(at)ethority.de<br />twitter: <a href="http://www.twitter.com/sabrinapanknin" title="Opens external link in new window" target="_blank" class="external-link-new-window">@sabrinapanknin</a><br />Xing: <a href="http://www.xing.com/profile/sabrina_panknin" title="Opens external link in new window" target="_blank" class="external-link-new-window">Sabrina Panknin</a></p>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><a href="contact/contact-us.html?no_cache=1" class="more"><span>Contact</span></a></div></div></div> </div></div></div>   <a id="c372"></a>   <div class="tx-imtwitterajax-pi1"> <div class="box sidebarbox"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Twitter-Feed</span><span class="followme"><a href="http://twitter.com/ethority" taget="_blank"><img src="/weblog/wp-content/themes/ethority_v2/img/followme.gif" alt="" /></a></span> </div></div></div></div> <div class="middle"> <div class="specialcontent innerspecial" id="ethority"> <div class="twitter-timeline"> </div> <span class="tweetsLoad">loading tweets ...</span> </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"> <a href="http://twitter.com/ethority" target="_blank" class="more"><span>more...</span></a> </div></div></div> </div></div></div> </div>    </div> </div>  </div></div>  </div>  </div>  <div id="footer"> <div class="footer_content">© 1998 – 2010 ethority GmbH & Co. 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