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style="width:902px;"><dt><img src="uploads/pics/studies_big_06.jpg" width="902" height="272" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>      <div id="content_area"><div id="content_margin">  <a id="c434"></a> <div class="two_cols_bs"> <div class="col1">  <a id="c432"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Sweets Studie</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c444"></a>  <div class="csc-textpic csc-textpic-left csc-textpic-above"><div class="csc-textpic-imagewrap"><dl class="csc-textpic-image csc-textpic-lastcol" style="width:597px;"><dt><img src="uploads/pics/sweets2_01.jpg" width="597" height="172" border="0" alt="" /></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c435"></a>  <h3> <p>Schokolade macht glücklich … und gesprächig: <i>Nutella</i> ist von 160 Süßwaren-Marken die populärste im Web.</p> </h3> <h4><span>Inhalt:</span></h4> <p class="bodytext">Die Sweets in Social Media Studie zeigt, wie intensiv einzelne Brands verschiedener Süßigkeitenhersteller im Umfeld der konsumentengenerierten Medien von Nutzern thematisiert werden. Darüber hinaus gibt die Studie Aufschluss über die der Online-Nutzergespräche auf den verschiedenen Social Media Plattformen. Veröffentlicht wurde die Studie im November 2008 zusammen mit der W&V. </p> <h4><span>Erhebung: </span></h4><ul><li>Vollerhebung durch unternehmenseigene Monitoring-Technologie gridmaster</li><li>Untersuchungszeitraum: Oktober 2008</li><li>Grundgesamtheit: 30.000 Konsumentenäußerungen zu mehr als 160 Marken der 10 bekanntesten Süßwaren-Hersteller</li><li>untersuchte Kanäle: Weblogs & Foren</li></ul>    <a id="c589"></a>  <div style="width:425px;text-align:left" id="__ss_2267279"><a style="font:10px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/ethority1/ethority-sweets-studie" title="ethority - Sweets Studie">ethority - Sweets Studie</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ethoritysweetsstudy-091018152324-phpapp01&stripped_title=ethority-sweets-studie" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ethoritysweetsstudy-091018152324-phpapp01&stripped_title=ethority-sweets-studie" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/ethority1">ethority</a>.</div></div>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><span></span></div></div></div> </div></div></div>  </div> <div class="col2">  <a id="c905"></a> <div class="box"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Ihre Ansprechpartnerin für Studien</span> </div></div></div></div> <div class="middle"> <div class="image">  <a id="c906"></a>  <div class="csc-textpic csc-textpic-left csc-textpic-above"><div class="csc-textpic-imagewrap"><dl class="csc-textpic-image csc-textpic-firstcol csc-textpic-lastcol" style="width:295px;"><dt><a href="company/people-management-of-ethority/sabrina-panknin.html"><img src="uploads/pics/panknin_15.jpg" width="295" height="172" border="0" alt="" /></a></dt></dl></div></div><div class="csc-textpic-clear"></div>   </div> <div class="content">  <a id="c907"></a>  <div class="csc-header csc-header-n1"><h1 class="csc-firstHeader">Sabrina Panknin</h1></div>   <h4><b>PR Managerin</b></h4> <p class="bodytext">fon: 040 - 300 699 833<br />mail: sabrina.panknin(at)ethority.de<br />twitter: <a href="http://www.twitter.com/sabrinapanknin" title="Opens external link in new window" target="_blank" class="external-link-new-window">@sabrinapanknin</a><br />Xing: <a href="http://www.xing.com/profile/sabrina_panknin" title="Opens external link in new window" target="_blank" class="external-link-new-window">Sabrina Panknin</a></p>   </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"><a href="contact/contact-us.html?no_cache=1" class="more"><span>Contact</span></a></div></div></div> </div></div></div>   <a id="c439"></a>   <div class="tx-imtwitterajax-pi1"> <div class="box sidebarbox"><div class="left_border"><div class="right_border"> <div class="top"><div class="left_corner"><div class="right_corner"><div class="center"> <span>Twitter-Feed</span><span class="followme"><a href="http://twitter.com/ethority" taget="_blank"><img src="/weblog/wp-content/themes/ethority_v2/img/followme.gif" alt="" /></a></span> </div></div></div></div> <div class="middle"> <div class="specialcontent innerspecial" id="ethority"> <div class="twitter-timeline"> </div> <span class="tweetsLoad">loading tweets ...</span> </div> </div> <div class="bottom"><div class="left_corner"><div class="right_corner"> <a href="http://twitter.com/ethority" target="_blank" class="more"><span>more...</span></a> </div></div></div> </div></div></div> </div>    </div> </div>  </div></div>  </div>  </div>  <div id="footer"> <div class="footer_content">© 1998 – 2010 ethority GmbH & Co. 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