Mai 26th, 2006 by Alexander Becker
Die Word of Mouth Experten von Boldmouth haben US-Firmen gefragt, was sie davon abhält eigene Word of Mouth-Kampagnen zu planen und zu starten? Hier die Antworten:
39,4%: We don`t have metrics in place to evaluate its effectiveness
32,7%: We`re not certain how to integrate WOM into existing marketing efforts
28,8%: No staff experience or skill sets
18,3%: It`s not a priority for our company
17,3%: Budget constraints
