April 26th, 2008 by Alexander Becker
72 Prozent aller Konsumenten recherchieren vor wichtigen Kaufentscheidungen in Social Media-Angeboten. Zu diesem Ergebnis kommt eine Studie der Society for New Communications Research, „Seventy-four percent of consumers report basing their decisions to do business with a company on their social media research. The study also found that 59% of those surveyed say they use social media as a place to vent their customer service frustrations,“ schreibt Clickz.com
